Adidas Research Paper Example | Topics and Well Written Essays - 500 words

Adidas - Research Paper Example For instance in 2005, Adidas was the market leader in sports goods in Japan because of its strong brand image and diverse product launches in the region. Since the soccer world cup in Japan and South Korea, Adidas embarked on advertising campaigns with popular sports representatives and celebrities. The brand strengthens its image through different brand evaluation that focus on customer expectations (Berger, 2008). Adidas claim its employees are essential to the company’s success since achieving the goal of being a global leader in the sporting industry relies on the engagement and talents of its employees. As an employer, Adidas is liable to the health and safety of its employees; besides, revenue for the corporation in 2009 was about â‚ ¬10.38 billion compared to 2008 figure of â‚ ¬10.80 billion. The company targets leading positions in markets it competes and has 180 subsidiaries worldwide that are investment prioritised in accordance with the markets on the basis of best medium to long-term growth and profitable opportunities (Vicki, 2010). The Adidas group has been part of the sporting world by providing sportswear, apparel as well as accessories; thus, becoming a global leader in the sporting industry offering broad categories of products like bags, eyewear, watches and other assorted sporting and clothing goods.